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Discover how we can help your business

Tap to Pay on iPhone

Accept contactless payments right on your iPhone with the Mollie app

Learn more

Accept payments

Online payments

Accept and manage online payments

In-person payments

Take payments with terminals and devices

Checkout

Offer a checkout optimised for conversion

Recurring payments

Collect recurring and subscription payments

Acceptance & Risk

Prevent fraud and optimise conversion

Embedded payments

Connect for platforms

Embed payments on your platform

Collect revenue

Payment links

Create, send and customise payment links

Invoicing

Crea

Grow your business

Capital

Get fast funding with flexible repayments

Outbound payments

Automate payouts to third parties

Partners

For Agencies

Learn about our Agency Partner Program

For SaaS and Ecommerce

Explore our SaaS and Ecommerce Partner Program

Technical resources

Developers portal

Discover developer resources and updates

Libraries

Integrate Mollie with ready-to-go libraries

Discord community

Join our developer community

Mollie API

Docs

Explore our API documentation and guides

Status

Check our current system status

Changelog

Read up on recent technical changes

About Mollie

Pricing

View our pricing

About us

Learn more about our story and values

News

Read the latest Mollie news

Careers

Come work for us - we're hiring!

Mollie content

Articles & guides

Discover content that can help your business

Success stories

See how we support our customers

Papers

Download our papers

Contact

For shoppers

Find out why Mollie is on your bank statement

For Mollie customers

Reach out to our customer support team

Contact sales

Discover how we can help your business

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From transaction to connection: building customer loyalty with Mollie and Loyyo

How connecting your payments with your loyalty strategy turns anonymous in-store shoppers into recognisable, returning customers.

How connecting your payments with your loyalty strategy turns anonymous in-store shoppers into recognisable, returning customers.

Most retailers view the moment a customer taps their card as the finish line. The payment is processed, the funds are settled, and the shopper walks out the door. However, treating the transaction as the end of the journey is a missed opportunity to build a lasting relationship with the customers. 

We believe the transaction is actually the starting point. That’s why we partnered with Loyyo – together we help you turn anonymous shoppers into long-term relationships without adding a single second to your checkout time

In this article, we explain how the Mollie and Loyyo integration uses payment-linked data to bridge the gap between your online and in-store customer base.

Blog image showing Mollie and Loyyo logo

Most retailers view the moment a customer taps their card as the finish line. The payment is processed, the funds are settled, and the shopper walks out the door. However, treating the transaction as the end of the journey is a missed opportunity to build a lasting relationship with the customers. 

We believe the transaction is actually the starting point. That’s why we partnered with Loyyo – together we help you turn anonymous shoppers into long-term relationships without adding a single second to your checkout time

In this article, we explain how the Mollie and Loyyo integration uses payment-linked data to bridge the gap between your online and in-store customer base.

Blog image showing Mollie and Loyyo logo

Most retailers view the moment a customer taps their card as the finish line. The payment is processed, the funds are settled, and the shopper walks out the door. However, treating the transaction as the end of the journey is a missed opportunity to build a lasting relationship with the customers. 

We believe the transaction is actually the starting point. That’s why we partnered with Loyyo – together we help you turn anonymous shoppers into long-term relationships without adding a single second to your checkout time

In this article, we explain how the Mollie and Loyyo integration uses payment-linked data to bridge the gap between your online and in-store customer base.

Blog image showing Mollie and Loyyo logo

Most retailers view the moment a customer taps their card as the finish line. The payment is processed, the funds are settled, and the shopper walks out the door. However, treating the transaction as the end of the journey is a missed opportunity to build a lasting relationship with the customers. 

We believe the transaction is actually the starting point. That’s why we partnered with Loyyo – together we help you turn anonymous shoppers into long-term relationships without adding a single second to your checkout time

In this article, we explain how the Mollie and Loyyo integration uses payment-linked data to bridge the gap between your online and in-store customer base.

Blog image showing Mollie and Loyyo logo

The new era of loyalty

For years, a loyalty gap has existed between the webshop and the physical store. When someone buys from you online, you know who they are. You have an email address, a purchase history, and a clear view of their preferences.

In-store, however, most shoppers remain unknown. Unless they proactively join a loyalty scheme, you have no way to recognise them when they return. And even when a loyalty programme is in place, a significant data gap persists: customers either don’t sign up at all or simply forget to identify themselves at the busy till.

Wouter Meeuwisse, founder and CEO of Loyyo, reflects on this challenge:

“Retailers are largely unaware of who their customers are, and this is a problem. Only a small number of buyers sign up for loyalty programmes. When all you see are thousands of individual transactions, it’s nearly impossible to understand who your customers really are or gain meaningful insights into their shopping habits.”

Loyalty programmes remain highly valuable for retailers, but the manual mechanics of their operation often stand in the way. The requirement to carry plastic cards, fill out paper forms, or download dedicated apps creates friction points that shoppers can find time-consuming. Asking a customer to fill out a form or scan a QR code while a queue forms behind them forces you to choose between a fast checkout and meaningful data. That is not a trade-off any retailer should have to make.

Integrated loyalty bridges this gap. It uses the payment-linked data you already have to recognise your customers across every channel, online and in-store, without interrupting the checkout experience.

For years, a loyalty gap has existed between the webshop and the physical store. When someone buys from you online, you know who they are. You have an email address, a purchase history, and a clear view of their preferences.

In-store, however, most shoppers remain unknown. Unless they proactively join a loyalty scheme, you have no way to recognise them when they return. And even when a loyalty programme is in place, a significant data gap persists: customers either don’t sign up at all or simply forget to identify themselves at the busy till.

Wouter Meeuwisse, founder and CEO of Loyyo, reflects on this challenge:

“Retailers are largely unaware of who their customers are, and this is a problem. Only a small number of buyers sign up for loyalty programmes. When all you see are thousands of individual transactions, it’s nearly impossible to understand who your customers really are or gain meaningful insights into their shopping habits.”

Loyalty programmes remain highly valuable for retailers, but the manual mechanics of their operation often stand in the way. The requirement to carry plastic cards, fill out paper forms, or download dedicated apps creates friction points that shoppers can find time-consuming. Asking a customer to fill out a form or scan a QR code while a queue forms behind them forces you to choose between a fast checkout and meaningful data. That is not a trade-off any retailer should have to make.

Integrated loyalty bridges this gap. It uses the payment-linked data you already have to recognise your customers across every channel, online and in-store, without interrupting the checkout experience.

For years, a loyalty gap has existed between the webshop and the physical store. When someone buys from you online, you know who they are. You have an email address, a purchase history, and a clear view of their preferences.

In-store, however, most shoppers remain unknown. Unless they proactively join a loyalty scheme, you have no way to recognise them when they return. And even when a loyalty programme is in place, a significant data gap persists: customers either don’t sign up at all or simply forget to identify themselves at the busy till.

Wouter Meeuwisse, founder and CEO of Loyyo, reflects on this challenge:

“Retailers are largely unaware of who their customers are, and this is a problem. Only a small number of buyers sign up for loyalty programmes. When all you see are thousands of individual transactions, it’s nearly impossible to understand who your customers really are or gain meaningful insights into their shopping habits.”

Loyalty programmes remain highly valuable for retailers, but the manual mechanics of their operation often stand in the way. The requirement to carry plastic cards, fill out paper forms, or download dedicated apps creates friction points that shoppers can find time-consuming. Asking a customer to fill out a form or scan a QR code while a queue forms behind them forces you to choose between a fast checkout and meaningful data. That is not a trade-off any retailer should have to make.

Integrated loyalty bridges this gap. It uses the payment-linked data you already have to recognise your customers across every channel, online and in-store, without interrupting the checkout experience.

For years, a loyalty gap has existed between the webshop and the physical store. When someone buys from you online, you know who they are. You have an email address, a purchase history, and a clear view of their preferences.

In-store, however, most shoppers remain unknown. Unless they proactively join a loyalty scheme, you have no way to recognise them when they return. And even when a loyalty programme is in place, a significant data gap persists: customers either don’t sign up at all or simply forget to identify themselves at the busy till.

Wouter Meeuwisse, founder and CEO of Loyyo, reflects on this challenge:

“Retailers are largely unaware of who their customers are, and this is a problem. Only a small number of buyers sign up for loyalty programmes. When all you see are thousands of individual transactions, it’s nearly impossible to understand who your customers really are or gain meaningful insights into their shopping habits.”

Loyalty programmes remain highly valuable for retailers, but the manual mechanics of their operation often stand in the way. The requirement to carry plastic cards, fill out paper forms, or download dedicated apps creates friction points that shoppers can find time-consuming. Asking a customer to fill out a form or scan a QR code while a queue forms behind them forces you to choose between a fast checkout and meaningful data. That is not a trade-off any retailer should have to make.

Integrated loyalty bridges this gap. It uses the payment-linked data you already have to recognise your customers across every channel, online and in-store, without interrupting the checkout experience.

Loyyo x Mollie: turning every customer visit into a lasting relationship

The handshake between Mollie and Loyyo is built on a major technical shift: transforming the standard payment process into an intelligent customer identity layer. By extracting secure tokens directly from the payment payload in real time, we can turn your shopper’s bank card into their loyalty card. By shifting to card-based loyalty and using payment-linked data, we eliminate the need for apps, plastic tags, or manual scanning, making your existing loyalty strategy invisible and effortless for the shopper.

The technical foundation is tokenisation. Every card payment can generate a secure, consistent reference within the payment payload. Historically, this kind of data has remained within the payment provider’s infrastructure; Mollie can now securely make it available to loyalty partners such as Loyyo as part of a business's loyalty setup. 

Image showing a customer paying with phone

Wibrand de Reij, product manager at Mollie, explains how this works in practice:

“Instead of repeatedly asking customers to identify themselves at the till, you use the secure payment token – the payment account reference (PAR) that we generate for every transaction. This allows you to automatically recognise a customer every time they return to your shop.”

For Visa and Mastercard transactions, this works through the Payment Account Reference (PAR),  a standardised token that maps a customer’s card to a consistent identity across transactions. For other payment methods, Loyyo’s proprietary recognition loop securely connects online and in-person offline touchpoints later in the journey. Either way, the outcome is the same: a customer who was previously invisible becomes a recognisable profile.

The real power emerges when a customer joins your programme. In that moment, Loyyo ties their card, PAR, digital wallet, member ID, and email into a single profile, along with the number of in-store visits. So from day one, you’re building on real history, not starting from zero: you can see how often your customers visit your stores and what they spend, and grow from there.

Here is what this looks like in practice:

  • No apps to download: your customers do not need another icon on their home screen.

  • No manual scanning: the payment itself is the loyalty trigger. Customers tap and go.

  • One-time sign-up: once a customer links their card to your programme, all future purchases (online or in-person) are automatically tracked.

  • Retroactive data: anonymous visits before sign-up are merged into the customer’s profile the moment they join.

“At Loyyo, we believe loyalty should be frictionless. Thanks to our partnership with Mollie, consumers no longer need to download separate apps or scan plastic cards. Their bank card is their loyalty card. This creates a flawless checkout experience and allows retailers to build genuine, data-driven relationships from the very first transaction.” – Wouter Meeuwisse, founder and CEO of Loyyo

The handshake between Mollie and Loyyo is built on a major technical shift: transforming the standard payment process into an intelligent customer identity layer. By extracting secure tokens directly from the payment payload in real time, we can turn your shopper’s bank card into their loyalty card. By shifting to card-based loyalty and using payment-linked data, we eliminate the need for apps, plastic tags, or manual scanning, making your existing loyalty strategy invisible and effortless for the shopper.

The technical foundation is tokenisation. Every card payment can generate a secure, consistent reference within the payment payload. Historically, this kind of data has remained within the payment provider’s infrastructure; Mollie can now securely make it available to loyalty partners such as Loyyo as part of a business's loyalty setup. 

Image showing a customer paying with phone

Wibrand de Reij, product manager at Mollie, explains how this works in practice:

“Instead of repeatedly asking customers to identify themselves at the till, you use the secure payment token – the payment account reference (PAR) that we generate for every transaction. This allows you to automatically recognise a customer every time they return to your shop.”

For Visa and Mastercard transactions, this works through the Payment Account Reference (PAR),  a standardised token that maps a customer’s card to a consistent identity across transactions. For other payment methods, Loyyo’s proprietary recognition loop securely connects online and in-person offline touchpoints later in the journey. Either way, the outcome is the same: a customer who was previously invisible becomes a recognisable profile.

The real power emerges when a customer joins your programme. In that moment, Loyyo ties their card, PAR, digital wallet, member ID, and email into a single profile, along with the number of in-store visits. So from day one, you’re building on real history, not starting from zero: you can see how often your customers visit your stores and what they spend, and grow from there.

Here is what this looks like in practice:

  • No apps to download: your customers do not need another icon on their home screen.

  • No manual scanning: the payment itself is the loyalty trigger. Customers tap and go.

  • One-time sign-up: once a customer links their card to your programme, all future purchases (online or in-person) are automatically tracked.

  • Retroactive data: anonymous visits before sign-up are merged into the customer’s profile the moment they join.

“At Loyyo, we believe loyalty should be frictionless. Thanks to our partnership with Mollie, consumers no longer need to download separate apps or scan plastic cards. Their bank card is their loyalty card. This creates a flawless checkout experience and allows retailers to build genuine, data-driven relationships from the very first transaction.” – Wouter Meeuwisse, founder and CEO of Loyyo

The handshake between Mollie and Loyyo is built on a major technical shift: transforming the standard payment process into an intelligent customer identity layer. By extracting secure tokens directly from the payment payload in real time, we can turn your shopper’s bank card into their loyalty card. By shifting to card-based loyalty and using payment-linked data, we eliminate the need for apps, plastic tags, or manual scanning, making your existing loyalty strategy invisible and effortless for the shopper.

The technical foundation is tokenisation. Every card payment can generate a secure, consistent reference within the payment payload. Historically, this kind of data has remained within the payment provider’s infrastructure; Mollie can now securely make it available to loyalty partners such as Loyyo as part of a business's loyalty setup. 

Image showing a customer paying with phone

Wibrand de Reij, product manager at Mollie, explains how this works in practice:

“Instead of repeatedly asking customers to identify themselves at the till, you use the secure payment token – the payment account reference (PAR) that we generate for every transaction. This allows you to automatically recognise a customer every time they return to your shop.”

For Visa and Mastercard transactions, this works through the Payment Account Reference (PAR),  a standardised token that maps a customer’s card to a consistent identity across transactions. For other payment methods, Loyyo’s proprietary recognition loop securely connects online and in-person offline touchpoints later in the journey. Either way, the outcome is the same: a customer who was previously invisible becomes a recognisable profile.

The real power emerges when a customer joins your programme. In that moment, Loyyo ties their card, PAR, digital wallet, member ID, and email into a single profile, along with the number of in-store visits. So from day one, you’re building on real history, not starting from zero: you can see how often your customers visit your stores and what they spend, and grow from there.

Here is what this looks like in practice:

  • No apps to download: your customers do not need another icon on their home screen.

  • No manual scanning: the payment itself is the loyalty trigger. Customers tap and go.

  • One-time sign-up: once a customer links their card to your programme, all future purchases (online or in-person) are automatically tracked.

  • Retroactive data: anonymous visits before sign-up are merged into the customer’s profile the moment they join.

“At Loyyo, we believe loyalty should be frictionless. Thanks to our partnership with Mollie, consumers no longer need to download separate apps or scan plastic cards. Their bank card is their loyalty card. This creates a flawless checkout experience and allows retailers to build genuine, data-driven relationships from the very first transaction.” – Wouter Meeuwisse, founder and CEO of Loyyo

The handshake between Mollie and Loyyo is built on a major technical shift: transforming the standard payment process into an intelligent customer identity layer. By extracting secure tokens directly from the payment payload in real time, we can turn your shopper’s bank card into their loyalty card. By shifting to card-based loyalty and using payment-linked data, we eliminate the need for apps, plastic tags, or manual scanning, making your existing loyalty strategy invisible and effortless for the shopper.

The technical foundation is tokenisation. Every card payment can generate a secure, consistent reference within the payment payload. Historically, this kind of data has remained within the payment provider’s infrastructure; Mollie can now securely make it available to loyalty partners such as Loyyo as part of a business's loyalty setup. 

Image showing a customer paying with phone

Wibrand de Reij, product manager at Mollie, explains how this works in practice:

“Instead of repeatedly asking customers to identify themselves at the till, you use the secure payment token – the payment account reference (PAR) that we generate for every transaction. This allows you to automatically recognise a customer every time they return to your shop.”

For Visa and Mastercard transactions, this works through the Payment Account Reference (PAR),  a standardised token that maps a customer’s card to a consistent identity across transactions. For other payment methods, Loyyo’s proprietary recognition loop securely connects online and in-person offline touchpoints later in the journey. Either way, the outcome is the same: a customer who was previously invisible becomes a recognisable profile.

The real power emerges when a customer joins your programme. In that moment, Loyyo ties their card, PAR, digital wallet, member ID, and email into a single profile, along with the number of in-store visits. So from day one, you’re building on real history, not starting from zero: you can see how often your customers visit your stores and what they spend, and grow from there.

Here is what this looks like in practice:

  • No apps to download: your customers do not need another icon on their home screen.

  • No manual scanning: the payment itself is the loyalty trigger. Customers tap and go.

  • One-time sign-up: once a customer links their card to your programme, all future purchases (online or in-person) are automatically tracked.

  • Retroactive data: anonymous visits before sign-up are merged into the customer’s profile the moment they join.

“At Loyyo, we believe loyalty should be frictionless. Thanks to our partnership with Mollie, consumers no longer need to download separate apps or scan plastic cards. Their bank card is their loyalty card. This creates a flawless checkout experience and allows retailers to build genuine, data-driven relationships from the very first transaction.” – Wouter Meeuwisse, founder and CEO of Loyyo

Why integrate Mollie with Loyyo?

By partnering with Loyyo, we enable you to grow your business through better insights, not just better payments. This integration provides concrete value at every touchpoint, both for the shopper and the retailer.

For the customer: a frictionless experience

The best loyalty programme is the one that the customer does not have to actively remember whenever they shop in-store. By removing the need to scan a barcode or open an app, you eliminate the friction that keeps most people from becoming members in the first place. Customers simply pay with their card or digital wallet. Points are awarded automatically. 

To track their rewards, customers do not need to log in to a separate portal; they can simply check their live balance in the digital wallet pass (Apple or Google Wallet) that lives natively on their smartphone. The checkout stays fast, the queue keeps moving, and staff can focus on hospitality rather than administration.

For the retailer: rich data and real retention

Most physical retailers are flying blind when it comes to understanding who is actually walking through their door. This integration changes that. It gives you a single, omnichannel view of your customer base, connecting what happens online with what happens in-store.

In short, it allows you to:

  • Identify the anonymous shopper: turn a one-off visitor into a recognisable profile the moment they tap their card and join the program

  • Track customer lifetime value: see exactly how often customers return and what they spend across all channels.

  • Drive post-purchase interaction: use these insights to trigger personalised rewards or digital receipts via Apple Wallet or Google Wallet, creating opportunities for richer engagement after they have left the store.

Wouter captures the bigger picture:

“Many retailers are in the dark about who their store visitors actually are. By connecting Mollie’s powerful payment infrastructure to Loyyo’s smart platform, we’re putting an end to anonymous in-store transactions. This gives retailers one clear, omnichannel view of their customer journey, both online and in-person, with an integration that goes live in minutes.”

By partnering with Loyyo, we enable you to grow your business through better insights, not just better payments. This integration provides concrete value at every touchpoint, both for the shopper and the retailer.

For the customer: a frictionless experience

The best loyalty programme is the one that the customer does not have to actively remember whenever they shop in-store. By removing the need to scan a barcode or open an app, you eliminate the friction that keeps most people from becoming members in the first place. Customers simply pay with their card or digital wallet. Points are awarded automatically. 

To track their rewards, customers do not need to log in to a separate portal; they can simply check their live balance in the digital wallet pass (Apple or Google Wallet) that lives natively on their smartphone. The checkout stays fast, the queue keeps moving, and staff can focus on hospitality rather than administration.

For the retailer: rich data and real retention

Most physical retailers are flying blind when it comes to understanding who is actually walking through their door. This integration changes that. It gives you a single, omnichannel view of your customer base, connecting what happens online with what happens in-store.

In short, it allows you to:

  • Identify the anonymous shopper: turn a one-off visitor into a recognisable profile the moment they tap their card and join the program

  • Track customer lifetime value: see exactly how often customers return and what they spend across all channels.

  • Drive post-purchase interaction: use these insights to trigger personalised rewards or digital receipts via Apple Wallet or Google Wallet, creating opportunities for richer engagement after they have left the store.

Wouter captures the bigger picture:

“Many retailers are in the dark about who their store visitors actually are. By connecting Mollie’s powerful payment infrastructure to Loyyo’s smart platform, we’re putting an end to anonymous in-store transactions. This gives retailers one clear, omnichannel view of their customer journey, both online and in-person, with an integration that goes live in minutes.”

By partnering with Loyyo, we enable you to grow your business through better insights, not just better payments. This integration provides concrete value at every touchpoint, both for the shopper and the retailer.

For the customer: a frictionless experience

The best loyalty programme is the one that the customer does not have to actively remember whenever they shop in-store. By removing the need to scan a barcode or open an app, you eliminate the friction that keeps most people from becoming members in the first place. Customers simply pay with their card or digital wallet. Points are awarded automatically. 

To track their rewards, customers do not need to log in to a separate portal; they can simply check their live balance in the digital wallet pass (Apple or Google Wallet) that lives natively on their smartphone. The checkout stays fast, the queue keeps moving, and staff can focus on hospitality rather than administration.

For the retailer: rich data and real retention

Most physical retailers are flying blind when it comes to understanding who is actually walking through their door. This integration changes that. It gives you a single, omnichannel view of your customer base, connecting what happens online with what happens in-store.

In short, it allows you to:

  • Identify the anonymous shopper: turn a one-off visitor into a recognisable profile the moment they tap their card and join the program

  • Track customer lifetime value: see exactly how often customers return and what they spend across all channels.

  • Drive post-purchase interaction: use these insights to trigger personalised rewards or digital receipts via Apple Wallet or Google Wallet, creating opportunities for richer engagement after they have left the store.

Wouter captures the bigger picture:

“Many retailers are in the dark about who their store visitors actually are. By connecting Mollie’s powerful payment infrastructure to Loyyo’s smart platform, we’re putting an end to anonymous in-store transactions. This gives retailers one clear, omnichannel view of their customer journey, both online and in-person, with an integration that goes live in minutes.”

By partnering with Loyyo, we enable you to grow your business through better insights, not just better payments. This integration provides concrete value at every touchpoint, both for the shopper and the retailer.

For the customer: a frictionless experience

The best loyalty programme is the one that the customer does not have to actively remember whenever they shop in-store. By removing the need to scan a barcode or open an app, you eliminate the friction that keeps most people from becoming members in the first place. Customers simply pay with their card or digital wallet. Points are awarded automatically. 

To track their rewards, customers do not need to log in to a separate portal; they can simply check their live balance in the digital wallet pass (Apple or Google Wallet) that lives natively on their smartphone. The checkout stays fast, the queue keeps moving, and staff can focus on hospitality rather than administration.

For the retailer: rich data and real retention

Most physical retailers are flying blind when it comes to understanding who is actually walking through their door. This integration changes that. It gives you a single, omnichannel view of your customer base, connecting what happens online with what happens in-store.

In short, it allows you to:

  • Identify the anonymous shopper: turn a one-off visitor into a recognisable profile the moment they tap their card and join the program

  • Track customer lifetime value: see exactly how often customers return and what they spend across all channels.

  • Drive post-purchase interaction: use these insights to trigger personalised rewards or digital receipts via Apple Wallet or Google Wallet, creating opportunities for richer engagement after they have left the store.

Wouter captures the bigger picture:

“Many retailers are in the dark about who their store visitors actually are. By connecting Mollie’s powerful payment infrastructure to Loyyo’s smart platform, we’re putting an end to anonymous in-store transactions. This gives retailers one clear, omnichannel view of their customer journey, both online and in-person, with an integration that goes live in minutes.”

How the Mollie x Loyyo integration works for businesses

You do not need a technical department to run a professional loyalty operation. The setup is designed to be straightforward, with no coding required.

Until now, payment-linked data has largely stayed within the payment provider’s ecosystem, shared with the POS software but not further. Wibrand explains why this partnership changes that:

“Today, it is still normally the payment provider who has that data and gives it to the point of sale provider. The next step is to start providing that data not only to the POS software provider but also to the loyalty providers, so they can begin listening to it. They (loyalty providers) do not have to initiate the payment, but they can get the data from payment providers to recognise that customer.”

This is the shift that makes integrated loyalty possible at scale. Here is how to get started:

  1. Connect your accounts: In your Loyyo dashboard, select Mollie as your payment provider. Copy the unique webhook URL and paste it into your Mollie dashboard under Developers > Webhooks. That is the entire technical setup.

  2. Collect data automatically: When a customer pays at your Mollie Terminal or through your online checkout, the transaction is securely tokenised, and the identifier is shared with Loyyo.

  3. Recognise and reward: Loyyo matches the token to a customer profile. If they are a new shopper, a simple one-time message invites them to join your loyalty programme. If they are already a member, their points are updated instantly.

  4. Drive retention: Use the data to send targeted offers, trigger personalised rewards, or issue digital receipts that bring people back to your store.

Because Mollie already powers your online and in-store payments, you are not building on top of unfamiliar infrastructure. You are unlocking what was already there. And if you have an existing loyalty programme or a preferred loyalty provider, you do not need to replace it. Instead of competing with your current strategy, Loyyo adds an intelligent data and customer-identification layer on top of your current setup, removing checkout friction and supercharging the programme you already have, rather than disrupting it.

This also scales. Mollie supports local payment methods across Europe, from iDEAL | Wero in the Netherlands to Bancontact in Belgium, so you can offer the same seamless loyalty experience to customers regardless of where they are or how they choose to pay.

You do not need a technical department to run a professional loyalty operation. The setup is designed to be straightforward, with no coding required.

Until now, payment-linked data has largely stayed within the payment provider’s ecosystem, shared with the POS software but not further. Wibrand explains why this partnership changes that:

“Today, it is still normally the payment provider who has that data and gives it to the point of sale provider. The next step is to start providing that data not only to the POS software provider but also to the loyalty providers, so they can begin listening to it. They (loyalty providers) do not have to initiate the payment, but they can get the data from payment providers to recognise that customer.”

This is the shift that makes integrated loyalty possible at scale. Here is how to get started:

  1. Connect your accounts: In your Loyyo dashboard, select Mollie as your payment provider. Copy the unique webhook URL and paste it into your Mollie dashboard under Developers > Webhooks. That is the entire technical setup.

  2. Collect data automatically: When a customer pays at your Mollie Terminal or through your online checkout, the transaction is securely tokenised, and the identifier is shared with Loyyo.

  3. Recognise and reward: Loyyo matches the token to a customer profile. If they are a new shopper, a simple one-time message invites them to join your loyalty programme. If they are already a member, their points are updated instantly.

  4. Drive retention: Use the data to send targeted offers, trigger personalised rewards, or issue digital receipts that bring people back to your store.

Because Mollie already powers your online and in-store payments, you are not building on top of unfamiliar infrastructure. You are unlocking what was already there. And if you have an existing loyalty programme or a preferred loyalty provider, you do not need to replace it. Instead of competing with your current strategy, Loyyo adds an intelligent data and customer-identification layer on top of your current setup, removing checkout friction and supercharging the programme you already have, rather than disrupting it.

This also scales. Mollie supports local payment methods across Europe, from iDEAL | Wero in the Netherlands to Bancontact in Belgium, so you can offer the same seamless loyalty experience to customers regardless of where they are or how they choose to pay.

You do not need a technical department to run a professional loyalty operation. The setup is designed to be straightforward, with no coding required.

Until now, payment-linked data has largely stayed within the payment provider’s ecosystem, shared with the POS software but not further. Wibrand explains why this partnership changes that:

“Today, it is still normally the payment provider who has that data and gives it to the point of sale provider. The next step is to start providing that data not only to the POS software provider but also to the loyalty providers, so they can begin listening to it. They (loyalty providers) do not have to initiate the payment, but they can get the data from payment providers to recognise that customer.”

This is the shift that makes integrated loyalty possible at scale. Here is how to get started:

  1. Connect your accounts: In your Loyyo dashboard, select Mollie as your payment provider. Copy the unique webhook URL and paste it into your Mollie dashboard under Developers > Webhooks. That is the entire technical setup.

  2. Collect data automatically: When a customer pays at your Mollie Terminal or through your online checkout, the transaction is securely tokenised, and the identifier is shared with Loyyo.

  3. Recognise and reward: Loyyo matches the token to a customer profile. If they are a new shopper, a simple one-time message invites them to join your loyalty programme. If they are already a member, their points are updated instantly.

  4. Drive retention: Use the data to send targeted offers, trigger personalised rewards, or issue digital receipts that bring people back to your store.

Because Mollie already powers your online and in-store payments, you are not building on top of unfamiliar infrastructure. You are unlocking what was already there. And if you have an existing loyalty programme or a preferred loyalty provider, you do not need to replace it. Instead of competing with your current strategy, Loyyo adds an intelligent data and customer-identification layer on top of your current setup, removing checkout friction and supercharging the programme you already have, rather than disrupting it.

This also scales. Mollie supports local payment methods across Europe, from iDEAL | Wero in the Netherlands to Bancontact in Belgium, so you can offer the same seamless loyalty experience to customers regardless of where they are or how they choose to pay.

You do not need a technical department to run a professional loyalty operation. The setup is designed to be straightforward, with no coding required.

Until now, payment-linked data has largely stayed within the payment provider’s ecosystem, shared with the POS software but not further. Wibrand explains why this partnership changes that:

“Today, it is still normally the payment provider who has that data and gives it to the point of sale provider. The next step is to start providing that data not only to the POS software provider but also to the loyalty providers, so they can begin listening to it. They (loyalty providers) do not have to initiate the payment, but they can get the data from payment providers to recognise that customer.”

This is the shift that makes integrated loyalty possible at scale. Here is how to get started:

  1. Connect your accounts: In your Loyyo dashboard, select Mollie as your payment provider. Copy the unique webhook URL and paste it into your Mollie dashboard under Developers > Webhooks. That is the entire technical setup.

  2. Collect data automatically: When a customer pays at your Mollie Terminal or through your online checkout, the transaction is securely tokenised, and the identifier is shared with Loyyo.

  3. Recognise and reward: Loyyo matches the token to a customer profile. If they are a new shopper, a simple one-time message invites them to join your loyalty programme. If they are already a member, their points are updated instantly.

  4. Drive retention: Use the data to send targeted offers, trigger personalised rewards, or issue digital receipts that bring people back to your store.

Because Mollie already powers your online and in-store payments, you are not building on top of unfamiliar infrastructure. You are unlocking what was already there. And if you have an existing loyalty programme or a preferred loyalty provider, you do not need to replace it. Instead of competing with your current strategy, Loyyo adds an intelligent data and customer-identification layer on top of your current setup, removing checkout friction and supercharging the programme you already have, rather than disrupting it.

This also scales. Mollie supports local payment methods across Europe, from iDEAL | Wero in the Netherlands to Bancontact in Belgium, so you can offer the same seamless loyalty experience to customers regardless of where they are or how they choose to pay.

Build customer loyalty with Mollie and Loyyo

The future of retail is about better data, less friction, and a loyalty experience that feels effortless because it is.

By turning every transaction into a relationship, you can stop guessing what your customers want and start building a community around your brand. You can compete with larger retailers not by outspending them, but by out-knowing them, understanding who your customers are, how often they return, and what keeps them coming back.

This is what integrated loyalty makes possible. And it starts with a single tap.

Ready to get started? Visit our Loyyo integration page to connect your accounts and turn your first transaction into a lasting relationship.

The future of retail is about better data, less friction, and a loyalty experience that feels effortless because it is.

By turning every transaction into a relationship, you can stop guessing what your customers want and start building a community around your brand. You can compete with larger retailers not by outspending them, but by out-knowing them, understanding who your customers are, how often they return, and what keeps them coming back.

This is what integrated loyalty makes possible. And it starts with a single tap.

Ready to get started? Visit our Loyyo integration page to connect your accounts and turn your first transaction into a lasting relationship.

The future of retail is about better data, less friction, and a loyalty experience that feels effortless because it is.

By turning every transaction into a relationship, you can stop guessing what your customers want and start building a community around your brand. You can compete with larger retailers not by outspending them, but by out-knowing them, understanding who your customers are, how often they return, and what keeps them coming back.

This is what integrated loyalty makes possible. And it starts with a single tap.

Ready to get started? Visit our Loyyo integration page to connect your accounts and turn your first transaction into a lasting relationship.

The future of retail is about better data, less friction, and a loyalty experience that feels effortless because it is.

By turning every transaction into a relationship, you can stop guessing what your customers want and start building a community around your brand. You can compete with larger retailers not by outspending them, but by out-knowing them, understanding who your customers are, how often they return, and what keeps them coming back.

This is what integrated loyalty makes possible. And it starts with a single tap.

Ready to get started? Visit our Loyyo integration page to connect your accounts and turn your first transaction into a lasting relationship.

FAQs: Mollie x Loyyo integration

Do customers need to download an app or create an account to earn points?

No. The standard bank card or digital wallet, such as Apple Pay or Google Pay, acts directly as identification at the Mollie Terminal. Points are awarded automatically upon payment. If customers want to track their balance, they can add a digital wallet pass that updates in real time, but this is entirely optional.

Is it safe to use a bank card for loyalty purposes?

Yes. The integration uses tokens, secure, unique identifiers that cannot be traced back to a bank account or used to make payments. They function purely as anonymous identifiers within the loyalty programme. Both Loyyo and Mollie are ISO 27001-certified and fully compliant with GDPR, so all customer data is processed and stored in accordance with the highest European security standards. You can find more information at: https://trust.loyyo.com/.

How does Loyyo and Mollie handle GDPR and customer consent?

Privacy is built into the architecture of this integration. Tokens replace sensitive financial data at every step, meaning no personal payment information is stored or shared. Customers are formally enrolled in a loyalty programme only when they choose to sign up, at which point their consent is explicitly captured. All data handling complies with the GDPR across all markets where Mollie operates.

How complicated is it to connect Mollie to my existing Loyyo account?

It takes a few minutes. In your Loyyo dashboard, select Mollie as your payment provider, copy the webhook URL, and paste it into your Mollie dashboard under Developers > Webhooks. No coding or technical knowledge is required. For deeper integrations with third-party providers or existing loyalty platforms, some additional configuration may be needed, but you do not need this from day one.

Does this work with all Mollie terminals?

Yes. The integration works across Mollie’s in-person payment infrastructure. Whether customers pay by card, Apple Pay, or Google Pay at a Mollie Terminal, the tokenisation process runs automatically in the background.

What happens if the internet connection drops in the store?

Mollie Terminals are designed to stay connected via Wi-Fi or 4G. In the unlikely event of an outage, built-in backups ensure payments are processed securely, and transaction data is correctly synced with Loyyo once the connection is restored.

Can I see my online and in-store loyalty data in one dashboard?

Yes. One of the core benefits of this integration is a unified view of your customer activity across channels. Online purchases made through your Mollie-powered checkout, and in-store transactions at your Mollie Terminal are all mapped to the same customer profile in Loyyo, giving you a single, accurate picture of customer behaviour.

Does this work if I want to expand internationally?

Yes. Both Mollie and Loyyo scale alongside you. Your customers get the same frictionless loyalty experience regardless of which country in Europe they are shopping in or which payment method they prefer. 

Do customers need to download an app or create an account to earn points?

No. The standard bank card or digital wallet, such as Apple Pay or Google Pay, acts directly as identification at the Mollie Terminal. Points are awarded automatically upon payment. If customers want to track their balance, they can add a digital wallet pass that updates in real time, but this is entirely optional.

Is it safe to use a bank card for loyalty purposes?

Yes. The integration uses tokens, secure, unique identifiers that cannot be traced back to a bank account or used to make payments. They function purely as anonymous identifiers within the loyalty programme. Both Loyyo and Mollie are ISO 27001-certified and fully compliant with GDPR, so all customer data is processed and stored in accordance with the highest European security standards. You can find more information at: https://trust.loyyo.com/.

How does Loyyo and Mollie handle GDPR and customer consent?

Privacy is built into the architecture of this integration. Tokens replace sensitive financial data at every step, meaning no personal payment information is stored or shared. Customers are formally enrolled in a loyalty programme only when they choose to sign up, at which point their consent is explicitly captured. All data handling complies with the GDPR across all markets where Mollie operates.

How complicated is it to connect Mollie to my existing Loyyo account?

It takes a few minutes. In your Loyyo dashboard, select Mollie as your payment provider, copy the webhook URL, and paste it into your Mollie dashboard under Developers > Webhooks. No coding or technical knowledge is required. For deeper integrations with third-party providers or existing loyalty platforms, some additional configuration may be needed, but you do not need this from day one.

Does this work with all Mollie terminals?

Yes. The integration works across Mollie’s in-person payment infrastructure. Whether customers pay by card, Apple Pay, or Google Pay at a Mollie Terminal, the tokenisation process runs automatically in the background.

What happens if the internet connection drops in the store?

Mollie Terminals are designed to stay connected via Wi-Fi or 4G. In the unlikely event of an outage, built-in backups ensure payments are processed securely, and transaction data is correctly synced with Loyyo once the connection is restored.

Can I see my online and in-store loyalty data in one dashboard?

Yes. One of the core benefits of this integration is a unified view of your customer activity across channels. Online purchases made through your Mollie-powered checkout, and in-store transactions at your Mollie Terminal are all mapped to the same customer profile in Loyyo, giving you a single, accurate picture of customer behaviour.

Does this work if I want to expand internationally?

Yes. Both Mollie and Loyyo scale alongside you. Your customers get the same frictionless loyalty experience regardless of which country in Europe they are shopping in or which payment method they prefer. 

Do customers need to download an app or create an account to earn points?

No. The standard bank card or digital wallet, such as Apple Pay or Google Pay, acts directly as identification at the Mollie Terminal. Points are awarded automatically upon payment. If customers want to track their balance, they can add a digital wallet pass that updates in real time, but this is entirely optional.

Is it safe to use a bank card for loyalty purposes?

Yes. The integration uses tokens, secure, unique identifiers that cannot be traced back to a bank account or used to make payments. They function purely as anonymous identifiers within the loyalty programme. Both Loyyo and Mollie are ISO 27001-certified and fully compliant with GDPR, so all customer data is processed and stored in accordance with the highest European security standards. You can find more information at: https://trust.loyyo.com/.

How does Loyyo and Mollie handle GDPR and customer consent?

Privacy is built into the architecture of this integration. Tokens replace sensitive financial data at every step, meaning no personal payment information is stored or shared. Customers are formally enrolled in a loyalty programme only when they choose to sign up, at which point their consent is explicitly captured. All data handling complies with the GDPR across all markets where Mollie operates.

How complicated is it to connect Mollie to my existing Loyyo account?

It takes a few minutes. In your Loyyo dashboard, select Mollie as your payment provider, copy the webhook URL, and paste it into your Mollie dashboard under Developers > Webhooks. No coding or technical knowledge is required. For deeper integrations with third-party providers or existing loyalty platforms, some additional configuration may be needed, but you do not need this from day one.

Does this work with all Mollie terminals?

Yes. The integration works across Mollie’s in-person payment infrastructure. Whether customers pay by card, Apple Pay, or Google Pay at a Mollie Terminal, the tokenisation process runs automatically in the background.

What happens if the internet connection drops in the store?

Mollie Terminals are designed to stay connected via Wi-Fi or 4G. In the unlikely event of an outage, built-in backups ensure payments are processed securely, and transaction data is correctly synced with Loyyo once the connection is restored.

Can I see my online and in-store loyalty data in one dashboard?

Yes. One of the core benefits of this integration is a unified view of your customer activity across channels. Online purchases made through your Mollie-powered checkout, and in-store transactions at your Mollie Terminal are all mapped to the same customer profile in Loyyo, giving you a single, accurate picture of customer behaviour.

Does this work if I want to expand internationally?

Yes. Both Mollie and Loyyo scale alongside you. Your customers get the same frictionless loyalty experience regardless of which country in Europe they are shopping in or which payment method they prefer. 

Do customers need to download an app or create an account to earn points?

No. The standard bank card or digital wallet, such as Apple Pay or Google Pay, acts directly as identification at the Mollie Terminal. Points are awarded automatically upon payment. If customers want to track their balance, they can add a digital wallet pass that updates in real time, but this is entirely optional.

Is it safe to use a bank card for loyalty purposes?

Yes. The integration uses tokens, secure, unique identifiers that cannot be traced back to a bank account or used to make payments. They function purely as anonymous identifiers within the loyalty programme. Both Loyyo and Mollie are ISO 27001-certified and fully compliant with GDPR, so all customer data is processed and stored in accordance with the highest European security standards. You can find more information at: https://trust.loyyo.com/.

How does Loyyo and Mollie handle GDPR and customer consent?

Privacy is built into the architecture of this integration. Tokens replace sensitive financial data at every step, meaning no personal payment information is stored or shared. Customers are formally enrolled in a loyalty programme only when they choose to sign up, at which point their consent is explicitly captured. All data handling complies with the GDPR across all markets where Mollie operates.

How complicated is it to connect Mollie to my existing Loyyo account?

It takes a few minutes. In your Loyyo dashboard, select Mollie as your payment provider, copy the webhook URL, and paste it into your Mollie dashboard under Developers > Webhooks. No coding or technical knowledge is required. For deeper integrations with third-party providers or existing loyalty platforms, some additional configuration may be needed, but you do not need this from day one.

Does this work with all Mollie terminals?

Yes. The integration works across Mollie’s in-person payment infrastructure. Whether customers pay by card, Apple Pay, or Google Pay at a Mollie Terminal, the tokenisation process runs automatically in the background.

What happens if the internet connection drops in the store?

Mollie Terminals are designed to stay connected via Wi-Fi or 4G. In the unlikely event of an outage, built-in backups ensure payments are processed securely, and transaction data is correctly synced with Loyyo once the connection is restored.

Can I see my online and in-store loyalty data in one dashboard?

Yes. One of the core benefits of this integration is a unified view of your customer activity across channels. Online purchases made through your Mollie-powered checkout, and in-store transactions at your Mollie Terminal are all mapped to the same customer profile in Loyyo, giving you a single, accurate picture of customer behaviour.

Does this work if I want to expand internationally?

Yes. Both Mollie and Loyyo scale alongside you. Your customers get the same frictionless loyalty experience regardless of which country in Europe they are shopping in or which payment method they prefer. 

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Table of contents

Table of contents

Partner featured

Loyyo

Partner featured

Loyyo

Table of contents

The new era of loyalty

Loyyo x Mollie: turning every customer visit into a lasting relationship

Why integrate Mollie with Loyyo?

How the Mollie x Loyyo integration works for businesses

Build customer loyalty with Mollie and Loyyo

FAQs: Mollie x Loyyo integration

Build customer loyalty

Ready to turn any transaction into genuine connection with your customers with Mollie and Loyyo?

Explore the integration

Explore the integration

MollieGrowthFrom transaction to connection: building customer loyalty with Mollie and Loyyo
MollieGrowthFrom transaction to connection: building customer loyalty with Mollie and Loyyo
MollieGrowthFrom transaction to connection: building customer loyalty with Mollie and Loyyo
MollieGrowthFrom transaction to connection: building customer loyalty with Mollie and Loyyo