Mollie launches in Bulgaria to unlock European growth for its innovative businesses

For Bulgarian companies, the EU Single Market isn't a distant goal; it's their home turf. Mollie is already helping leading Bulgarian brands turn their European ambitions into reality. InaEssentials, the most well known organic cosmetics brand in Bulgaria, uses Mollie to power its international growth.

"Mollie has been instrumental in helping us scale our business across Europe. What sets them apart is their deep understanding of local payment nuances," says Georgi Dimitrov, CEO and Managing Partner at InaEssentials. "Whether it's offering Multibanco in Portugal, Przelewy24 and BLIK in Poland, or iDEAL in the Netherlands, Mollie provides the exact payment methods we need to build trust and convert customers in every market. They provide the infrastructure for true European growth."

"We've long admired Bulgaria's reputation as a hub for engineering and tech innovation," says Koen Köppen, CEO of Mollie. "Our belief is that a payment platform should be a powerful, well-documented tool, not a bureaucratic obstacle. We are excited to offer Bulgarian businesses a solution that matches their technical expertise and global ambitions. By removing financial complexity, we want to help the country's next generation of tech leaders focus on building incredible products and scaling without limits."