De Isolatieshop
Ecommerce
“A streamlined check-out fitting seamlessly with our optimised webshop; De Isolatieshop excels within its niche.”
Bart Snijder, Head of Marketing and Communication at De Isolatieshop
Demonstrating that substantial growth is indeed attainable within a niche market, De Isolatieshop has witnessed a consistent double-digit increase in turnover each year, accompanied by the addition of more than 60 colleagues in the past three years. In 2020, the company secured a spot in the Twinkle 100, showcasing its growth mindset. Recently, the insulation specialist, De Isolatieshop, opted to manage its online payments through Mollie.
Mollie's Strategic Interest
"Typically, companies approach Mollie, I believe. However, in our case, it was precisely the opposite: Mollie expressed a keen interest in collaborating with us. They reached out to us on multiple occasions," recounts Bart Snijder, Head of Marketing and Communication at De Isolatieshop. "Likely due to recognising our growth potential and desiring to contribute, they demonstrated sincere interest and presented an enticing offer. So, towards the end of last year, we pondered: why not? That's when we made the transition."
“From day one, Mollie has shown commitment to us, and that's reassuring”
Bart Snijder, Head of Marketing and Communication at De Isolatieshop
Personal Connection as the Deciding Factor
Regarding their previous Payment Service Provider (PSP), Snijder mentions that De Isolatieshop was content. However, the collaboration with Mollie provided that extra touch: 'From day one, Mollie has shown commitment to us, and that's reassuring. They respond promptly to inquiries and even take the initiative to call if they perceive room for improvement. This proactive approach was pivotal for us. While rates are undoubtedly important, the personal connection held more weight.'
Swift Integration into a Customised Webshop
'On a technical front, everything aligns seamlessly. The back-end operates smoothly, and with assistance from our web agency, BVB Media, we easily integrated the check-out into our shop system. We've opted not to operate on Magento or Shopify to provide specific functionalities such as task and comparison lists. Hence, our reliance on a customised webshop. Fortunately, this proved to be no hindrance, and we swiftly embarked on our collaboration with Mollie.'
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Foreign growth market 15 minutes’ drive away
If you order a roll of rock wool in De Isolatieshop now, you pay for it at Mollie’s check-out. Snijder: “The same applies to customers who order via daemmstoffshop.de, our German platform. The Netherlands is our largest market, but from our location it is a fifteen minute drive to the German border. Our transporters therefore deliver to Germany just as easily. In the check-out, German customers are automatically shown their favorite payment methods. So not iDEAL, but for example Sofort. Nice to be able to offer that convenience.”
“Technically, everything is well put together. The back-end works well, and with a little help from our web agency, we were able to easily integrate the check-out into our shop system.”
Bart Snijder, Head of Marketing and Communication at De Isolatieshop
Striving for Ongoing Improvement
However, Snijder explains that De Isolatieshop's growth aspirations do not necessarily extend beyond borders. 'While we do deliver to Belgium, our focus doesn't extend much further. This limitation stems from our mode of product delivery, which involves pallet work instead of postal shipping. Beyond a certain distance, transport costs become prohibitive.' Thankfully, ample opportunities persist locally: 'Especially among individuals, smaller construction firms, contractors, and even trading entities in the timber industry. Our continuous efforts involve enhancing our website and services, and Mollie's streamlined check-out seamlessly aligns with this objective.'
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