Mollie, one of Europe's fastest growing financial services providers, today announced the integration of Alma, the French leader in fractional payments. This strategic alliance offers e-merchants a powerful lever for growth and customer acquisition in France and Belgium.
With this integration, e-merchants will be able to offer Alma payment in 3 or 4 instalments, and therefore a better experience, thanks to an intuitive, fluid payment path that is as fast as a cash payment.
Between 2020 and 2022, the number of users of BNPL (‘Buy Now Pay Later’) solutions quadrupled*, demonstrating the massive adoption of this payment method. By 2022, 42% of consumers will have integrated BNPL into their purchasing process, and 74% of them will have postponed a purchase without this option. These figures underline the crucial importance for e-retailers of offering split payments to remain competitive and meet consumer expectations.’
The BNPL allows better budget management for all types of goods and services, particularly for major expenses such as holidays or renovation work.
In this rapidly expanding market, Alma has established itself as the French leader in BNPL, with over 6.8 million unique users and more than 19,0000 merchants offering a practical and attractive solution for consumers who want to spread their spending over time.
ALMA is a real growth driver for merchants, enabling them to increase sales by an average of 20%, double their average basket and build customer loyalty.
Consumer buying patterns have changed, prompting e-merchants to adapt their strategies for acquiring and retaining customers. The French prefer payment methods that offer them greater flexibility and more control over their financial management. By integrating the Alma solution, Mollie is enabling e-retailers to meet consumer expectations and remain competitive on the market.
‘We are seeing growing demand from the European market for payment solutions that are better integrated and easier to use. Our partnership with Mollie represents a unique opportunity to accelerate our international expansion while responding effectively to this demand. Together, we can offer our shared ecosystem a solution that combines simplicity, flexibility and performance.
This collaboration marks a strategic step for Alma and opens up new growth opportunities for our merchants,’ said Louis Chatriot, CEO and co-founder of Alma.
‘We have been using Mollie payments since April 2024 and we now want to simplify the BNPL purchase funnel. Thanks to Mollie x Alma, since the beginning of June we have seen a conversion rate of almost 89% on Alma payments and, above all, an average Alma basket that is almost 20% higher than the average credit card basket. These are just the beginnings, but we're very optimistic for the future. Kevin Chavanne - CTO - We Dress fair.
‘At Mollie, we are constantly looking for ways to improve and diversify our service offering to better meet the needs of our customers. The integration of Alma into our payment solution is a strategic step that allows us to offer flexible and accessible financing options, reinforcing our commitment to facilitating the growth of businesses and providing an exceptional payment experience for their customers,’ explains Philippe Daly, Vice-President of Mollie France.
*Etude Kantar sur l’évolution des moyens de paiement
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